Supporting the Dream: How to Rally Behind an Instructional Designer Starting Their Business
The world of instructional design is dynamic and ever-evolving. As technology progresses and learning needs diversify, instructional designers (IDs) play a critical role in bridging gaps, fostering learning, and transforming the educational landscape. When an ID takes the bold step of starting their own business, it's a journey filled with passion, determination, and no small amount of trepidation.
If someone in your circle - a friend, family member, or colleague - is taking this leap, here are ways you can provide invaluable support:
1. Understand Their Vision
Before offering any kind of assistance, take the time to genuinely understand their business idea. Ask about the niche they're targeting, their unique selling proposition, and their long-term goals. Being genuinely interested lays the groundwork for meaningful assistance.
2. Spread the Word
Word of mouth is golden. Share their business on your social media platforms, recommend them within your networks, and if you're part of an organization that could benefit from their services, make an introduction.
3. Offer Constructive Feedback
Most IDs will start with a portfolio or sample modules. Engage with their content, provide feedback, and suggest improvements. Constructive criticism from a trusted source is priceless.
4. Financial Support or Investments
If you have the means and believe in their venture, consider offering a loan or investing in their business. Crowdfunding, as many businesses have discovered, is also a potent tool. Participate, share, or simply spread the word about their campaign.
5. Attend Workshops or Webinars
If they host workshops, webinars, or training sessions, attend them. Your presence not only boosts their confidence but also offers a real-world test case for their content.
6. Share Resources and Tools
Do you know of tools, software, or resources that might benefit them? Whether it's a new eLearning platform, a graphics tool, or industry reports, sharing is caring.
7. Provide Emotional Support
Starting a business is an emotional rollercoaster. Be there to celebrate their highs and support them during the lows. Encouraging words, understanding, and a listening ear can make all the difference.
8. Collaborate
If you're in a related field or see potential synergy, propose a collaboration. Joint ventures can bring in diverse audiences and open up new avenues for both parties.
9. Recommend Books or Courses
The world of instructional design and entrepreneurship is vast. If you come across a book, course, or webinar that could benefit them, send it their way.
10. Stay Updated
Regularly check in to see how they're progressing. Offer assistance when needed or simply be a sounding board for their ideas.
Instructional designers are the unsung heroes of the modern learning landscape, creating content that informs, educates, and transforms. Supporting one in their entrepreneurial journey is not just about bolstering a business; it's about championing the cause of effective, impactful learning. With your support, they won't just succeed; they'll thrive.